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Influencer Marketing Agency Streamlining UGC Collaboration and Storage
Company Situation
The company operates within the influencer marketing space, managing workflows that involve user-generated content (UGC) and collaboration between creators and internal teams. Their setup includes coordinating multiple stakeholders who handle raw and edited media assets, requiring seamless sharing and review processes. Their team uses a combination of project management and storage tools to handle daily operations.
Existing Workflow
Currently, the company relies on Google Drive as the primary storage solution for raw and unedited media files due to its cost-effectiveness. Files are shared with the team via ticketing systems like ClickUp or Airtable. After downloading from Google Drive, the team uploads and organizes these files into Adobe Frame IO for review and delivery. Additionally, the company maintains some AWS S3 buckets for product-related assets and website content, separate from their main media workflow.
Issues with the Existing Workflow
Limited Support and Flexibility: The company has longstanding experience with Adobe Frame IO but finds it difficult to negotiate pricing or receive responsive support.
Cumbersome Asset Migration: Frame IO does not offer streamlined asset migration between workspaces, forcing manual downloads and uploads for large volumes of data (up to multiple terabytes), which is inefficient and error-prone.
Fragmented Workflow: Using Google Drive for storage and Frame IO for review creates disjointed processes that require multiple manual steps.
Cost Concerns: The company is sensitive to storage costs and wary of expensive solutions, driving them to seek more economical and scalable alternatives.
Lack of Integration Flexibility: The company is interested in better integration with AWS services to optimize storage usage and potentially reduce costs further.
How Shade Would Change Their Workflow
Shade offers an integrated platform that combines asset storage, collaboration, and review in a single environment. By adopting Shade:
- The company could eliminate the need for multiple platforms (Google Drive + Frame IO) by centralizing media asset management.
- Shade’s support team is positioned as more responsive and flexible, enabling a partnership approach that allows tailored solutions and smoother negotiations.
- Shade’s platform would enable seamless workspace management, including efficient migration of assets without manual intervention, even for large data volumes.
- Integration with AWS storage services can be leveraged to expand storage capacity and optimize cost without compromising accessibility.
- The streamlined workflow reduces manual handling, accelerates content review cycles, and improves team collaboration.
Benefits
- Centralized asset management combining storage, sharing, and review
- Improved support and vendor relationship fostering collaboration
- Cost-effective scaling with AWS integration options
- Simplified migration and workspace management
- Reduced manual workload and faster turnaround times
- Enhanced workflow transparency and team coordination