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Indoor Sports Franchise Streamlining Brand and Content Management
Company Situation
The company operates a growing franchise specializing in indoor sports entertainment, specifically golf simulators resembling a top golf experience. Their corporate team is centralized, but with planned rapid expansion and multiple new locations opening within the next year, they require a scalable solution to manage marketing and creative assets across franchises. The team currently numbers fewer than 20 users but expects to grow alongside their franchise footprint. In addition to internal staff, the company regularly works with freelancers distributed nationally to support creative projects.
Existing Workflow
Currently, the company uses a combination of a budget asset management tool alongside Dropbox and Canva Team for storing and sharing marketing assets like videos, flyers, and social media templates. Assets are stored in Brand Bay (a low-cost DAM), with some files kept locally or on Dropbox unofficially. Editable templates are shared via Canva Team for creative collaboration. Asset sharing with freelancers is done through public links rather than a structured review or approval process. Tagging is manual and viewed as cumbersome, and there is no formalized workflow for asset review or approval.
Issues with the Existing Workflow
The current asset management tool is limited in capabilities and considered a budget option, lacking advanced features needed for efficient scaling.
Manual tagging of assets is time-consuming and inefficient.
No integrated review and approval workflows result in informal and potentially error-prone content validation processes.
Disparate storage locations (Brand Bay, Dropbox, local drives) create fragmentation and increase the risk of version control issues.
Sharing assets via public links lacks security and control, especially with growing use of freelancers.
The existing toolset requires multiple platforms to achieve what a unified DAM should provide, complicating collaboration and access.
How Shade Would Change Their Workflow
Shade offers a unified platform that combines asset storage, AI-powered search, and integrated review and approval workflows in a single application accessible across all operating systems. The company can organize assets into customizable cloud storage drives segmented by franchise, marketing function, or file type, enabling centralized and scalable management. Shade’s AI search reduces the need for manual tagging by automatically generating metadata, streamlining asset retrieval. The platform supports mounting drives directly on desktops for easy editing with familiar creative tools, allowing teams and freelancers to collaborate seamlessly. With built-in review and approval features, content can be vetted efficiently before being published or distributed, eliminating informal processes. Overall, Shade consolidates multiple tools into one, simplifying workflows and preparing the company for rapid franchise expansion.
Benefits
- Centralized, scalable asset management across multiple franchise locations and teams
- AI-enhanced search reduces manual tagging overhead
- Secure and controlled sharing with freelancers and internal teams
- Integrated review and approval workflows improve content quality and speed to market
- Easy desktop integration for editing assets with existing creative software
- Reduced reliance on multiple disconnected tools, lowering complexity and operational friction
Technologies Used
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