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Indie Streaming Launching Independent Film Marketplace
Company Situation
The company operates within the indie streaming media industry, focusing on launching a marketplace for independent films, documentaries, and eventually live events. Their team is small and entrepreneurial, aiming to aggregate diverse content from multiple suppliers who contribute material from various locations. The goal is to create an OTT (over-the-top) streaming platform that is distinct from major players like Hulu or Netflix but leverages similar content delivery methods.
Existing Workflow
Currently, the company relies on a custom-built file transfer protocol (FTP) system to ingest and manage content assets. Their backend infrastructure uses AWS and Cloudflare for content hosting and delivery. The process involves manual handling and lacks a robust content management system (CMS) with modern API capabilities, making integration and automation challenging.
Issues with the Existing Workflow
The custom FTP system is an “old school” approach that limits scalability and ease of use.
Lack of a centralized CMS with a user-friendly interface for content suppliers to upload and manage assets.
Limited API functionality hinders seamless integration with other tools and workflows.
Inability to support growing files (such as live production feeds) within the current infrastructure.
The existing system may create bottlenecks as the marketplace scales, especially with diverse content types and multiple upload locations.
How Shade Would Change Their Workflow
Shade offers a modern, API-first CMS solution designed to streamline content ingestion, management, and delivery. By implementing Shade, the company can:
- Provide content suppliers with a centralized, easy-to-use platform to upload and manage content assets.
- Utilize Shade’s fully documented API and SDK to integrate with existing systems and automate workflows.
- Organize assets across multiple projects or departments via customizable workspace drives.
- Leverage support for various media types, including drone footage, enhancing creative possibilities.
- Improve scalability and efficiency, particularly as the marketplace grows to incorporate live events alongside finished content.
Benefits
- Streamlined content ingestion with a modern, user-friendly interface.
- Robust API and SDK support for seamless integration and automation.
- Enhanced content organization through customizable workspaces.
- Support for diverse media types, including live production and drone footage.
- Scalable platform designed to grow with the company’s expanding marketplace needs.
- Reduction in manual processes and associated errors, saving time and resources.