Back to Workflows
In-House Creative Agency Streamlining Media Storage and Collaboration
Company Situation
The company is an in-house creative agency operating within the North American headquarters of a major consumer electronics parent company. The team manages a high volume of content creation, repurposing, and distribution across multiple departments, including 2D, 3D, and virtual production. Their hybrid work setup includes both in-house editors and remote contributors, requiring flexible media access and collaboration.
Existing Workflow
Currently, the team relies on a patchwork of localized drives and Ethernet-based storage, with some departments using Google Cloud and Vimeo for content preview and distribution. There is no centralized server infrastructure in place, and workflows vary widely, from local edits on physical drives to cloud-hosted file sharing. Video review and approval happen through Vimeo, which serves as a “back plate” for company previews and feedback.
Issues with the Existing Workflow
Fragmented storage across hundreds of localized drives, causing inefficiencies and difficulties in file management.
Constant changes in infrastructure have led to inconsistent workflows, with no long-term solution in place.
Limited remote access capabilities, making it hard for team members to retrieve or share files without physically going to the office.
Challenges in managing large volumes of data daily, including terabytes of 2D, 3D, and virtual production content.
Workflow interruptions due to reorganization and lack of a scalable, centralized content management system.
Dependence on multiple tools (local drives, Google Cloud, Vimeo) that do not fully integrate, leading to fragmented review and approval processes.
How Shade Would Change Their Workflow
Shade offers a cloud-first, hybrid media workflow platform designed to unify the team’s storage, collaboration, and review needs. By migrating active projects and media into Shade, the agency can:
- Centralize all media assets in a single platform accessible via web and desktop applications.
- Enable quick drag-and-drop uploads directly into Shade, with automatic generation of web-viewable proxies for fast previewing.
- Facilitate seamless remote and hybrid work by allowing team members to access and share media securely from any location.
- Integrate timestamped commenting and collaborative review features within the platform, replacing the current fragmented review tools.
- Streamline file sharing both internally and with external companies, eliminating the need for multiple third-party applications.
- Support large data volumes efficiently, reducing the dependency on physical drives and ad hoc cloud solutions.
Benefits
- Hybrid accessibility: work seamlessly from office or remote locations.
- Simplified media management: reduce complexity from hundreds of local drives to a single, scalable platform.
- Enhanced collaboration: integrated review and approval tools improve communication and turnaround times.
- Increased efficiency: faster access to media and streamlined workflows reduce production delays.
- Scalable infrastructure: supports large volumes of diverse media types including 3D and virtual production files.
- Reduced IT overhead: less reliance on physical hardware and disparate cloud services.
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo