Hospitality Education Team Producing Multimedia Content

The company operates within the higher education sector, specifically focusing on hospitality management education. Their organizational structure includes three primary academic programs—preparatory, bachelor’s, and master’s levels—each supported by distinct internal teams responsible for content creation. The teams are relatively small, with two to three content producers internally, supplemented occasionally by external agencies. Their work revolves around multimedia content creation and delivery, primarily video, photo, and audio assets, to support their educational offerings.

Currently, the company’s teams operate in silos, each with their own methodologies and workflows. Content assets are scattered across various physical and digital environments without a centralized repository or streamlined process. The teams use classic creative tools such as the Adobe suite for video editing and content production. Collaboration with external agencies adds complexity, with file sharing and asset management occurring through disparate systems. There is no unified platform to manage or centralize content, resulting in fragmented workflows.

- Lack of a centralized storage and collaboration platform leads to scattered asset management. - Different teams have inconsistent workflows and methodologies, complicating coordination and efficiency. - Managing large video projects (averaging 230–300 GB per project) strains existing infrastructure. - Need for compliance with cybersecurity standards, including CISO alignment and data hosting within the EU. - Legal and contractual processes are strict, requiring flexibility to incorporate company-specific documentation such as NDAs and contracts. - Current tools do not fully support a streamlined, collaborative environment across internal teams and external agencies.

Shade offers a centralized digital asset management and collaboration platform that addresses the company’s core challenges. By implementing Shade, the company can: - Consolidate all multimedia assets into a single, secure cloud environment with a starting capacity of 20 TB and scalable storage options. - Standardize workflows across the three academic program teams and external collaborators, fostering consistent practices and a central point of contact. - Seamlessly integrate with Adobe Creative Cloud for smooth editing and project management of large video files without cumbersome transfers. - Ensure all data is hosted on EU-based servers, meeting their cybersecurity and compliance requirements. - Benefit from custom contract and legal documentation integration, allowing compliance with the company’s strict legal processes. - Test the platform with a pilot team to validate features before full deployment, aiming for implementation by the end of the year.