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Hospitality Brand Streamlining Content with DAM and Cloud Storage
Company Situation
The company operates within the hospitality and leisure sector, managing multiple resort and hotel properties under a unified brand. Their brand marketing team supports various sub-brands and boutique lines, working closely with numerous partners, influencers, and user-generated content (UGC) creators. The team is relatively lean, with members wearing multiple hats and collaborating across properties and external agencies to drive social media and content efforts.
Existing Workflow
Currently, the company relies on a patchwork of storage and content management solutions including Dropbox, Google Drive, OneDrive, and a digital asset management (DAM) system. Content is sourced from a wide range of contributors—internal property teams, marketing managers, freelancers, influencers, and UGC creators. Video editors and social marketers use tools like Vimeo and shared drives to receive and manage content, but the incoming flow from dozens of partners creates complexity.
Issues with the Existing Workflow
The main bottleneck lies in content ingestion and organization. With over 40 partners delivering social content from diverse sources, the team struggles to consolidate and locate assets efficiently. Multiple storage platforms create fragmentation and confusion, complicating collaboration between brand marketing, editors, and external contributors. This scattered approach leads to time-consuming searches, inconsistent workflows, and delays in processing and publishing social content.
How Shade Would Change Their Workflow
Shade offers a centralized platform to unify all content storage and collaboration in one place. By consolidating assets from various sources into a single hub, Shade simplifies content ingestion directly from partners, enabling them to upload footage or images directly into designated folders. Its AI-powered natural language search allows the team to quickly find specific assets by location, type, or event. This streamlined process reduces friction between content contributors, brand marketers, and editors, accelerating turnaround times and improving content utilization across the brand’s extensive portfolio.
Benefits
- Centralized content hub replacing multiple storage platforms
- Simplified content ingestion from 40+ partners with direct uploads
- AI-powered search enabling granular, natural language queries
- Improved collaboration across brand marketing, editors, and external contributors
- Faster content discovery and publishing workflows
- Scalable solution adaptable to evolving content needs
Technologies Used
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