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Higher Education Streamlining Video Management with DAM and AI
Company Situation
The company is a higher education institution with a dedicated multimedia team that supports both internal communications and external marketing efforts. The multimedia team is growing in scope and output, handling a large volume of video content used for various purposes across the university. Their creative services department oversees the multimedia team’s operations, focusing on managing workflows and optimizing content distribution.
Existing Workflow
Currently, the team relies heavily on a server-based storage system to manage their video assets. Team members VPN into the server remotely to access files, supporting some degree of off-premises work. For sharing footage externally, the team uses a combination of Vimeo for curated video content and Axel AI to send raw clips to various stakeholders. Their asset organization depends on a mix of folder structures and manual tagging within their DAM system (Axel AI), which helps with search and retrieval of specific content.
Issues with the Existing Workflow
The server storage is rapidly filling up, creating an urgent need for scalable, long-term storage solutions.
Remote access via VPN can be cumbersome and potentially limits collaboration efficiency.
Sharing content involves multiple platforms (Vimeo, Axel AI), which can introduce bottlenecks and complicate workflows.
Manual tagging and folder structures require significant effort and can slow down content search and retrieval.
The team is exploring more cost-effective and streamlined solutions to replace or supplement their current setup.
How Shade Would Change Their Workflow
Shade offers a centralized platform that simplifies media asset management by combining storage, remote access, collaboration, and sharing capabilities into a single solution. With Shade, the team would be able to:
- Eliminate the dependency on server-based storage, enabling scalable cloud workflows.
- Facilitate seamless remote access without the complexities of VPNs, improving productivity for off-site team members.
- Provide direct and controlled access to raw and curated footage for internal teams and external partners, reducing the need for multiple sharing tools.
- Automate metadata tagging and improve search functionality, making content discovery faster and more intuitive.
- Streamline their entire multimedia workflow, reducing operational costs and improving turnaround times.
Benefits
- Scalable cloud storage that grows with the team’s content needs.
- Simplified, secure remote access for team members working from anywhere.
- Integrated sharing options that reduce reliance on multiple third-party platforms.
- Enhanced search and metadata management to quickly locate assets.
- Potential cost savings through consolidation of tools and improved workflow efficiency.
- Support for both raw and edited footage distribution, tailored to different stakeholder needs.
Technologies Used
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