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Higher Education Media Company Streamlining Video Collaboration and Storage
Company Situation
The company operates within a higher education institution, managing a broad range of learning technologies and media operations across multiple departments. Their team includes directors and managers responsible for classroom technology, lecture capture, event media production, and campus-wide communications. The scale of their operation involves hundreds of users, with an eventual rollout to approximately 250 campus stakeholders who require robust media storage and collaboration capabilities.
Existing Workflow
Currently, the company relies heavily on Microsoft 365 tools such as SharePoint and OneDrive for storing educational and promotional video content, as well as other media assets. They use Adobe Premiere and the Adobe suite for video editing. Video delivery is managed through platforms like campus Stream and YouTube. The workflow involves multiple departments, including athletics and university communications, collaborating on media projects. Historically, the company migrated from on-premises storage to cloud storage but struggles with the limitations of these platforms.
Issues with the Existing Workflow
Storage Inefficiency: SharePoint and OneDrive require users to download files to view or edit, leading to multiple copies of the same files scattered across projects and wasting storage space.
Collaboration Challenges: Real-time collaboration is limited, making it difficult for departments to share footage, such as athletics highlight reels, with communications teams efficiently.
Search and Accessibility: Poor search functionality hinders quick identification and retrieval of media assets.
Cost and Complexity: The company is exploring multiple platforms, often requiring paying for several separate tools, which drives up costs and complicates workflows.
Cloud-First Strategy Needs: The institution is moving away from on-premises solutions and needs a storage and collaborative platform that aligns with their cloud-first approach.
Lack of AI Integration: Although interested in future-forward technology like AI-assisted search or media management, they currently lack a formal AI strategy or policy.
How Shade Would Change Their Workflow
Shade offers an all-in-one cloud-based media management platform designed to replace multiple disparate tools by handling everything from media ingestion to delivery within a single solution. It would enable the company to:
- Store large volumes of media (e.g., 100 terabytes for initial pilots) efficiently without redundant copies.
- Collaborate in real-time across departments with seamless access to shared media assets.
- Integrate smoothly with Adobe Premiere, supporting the company’s existing editing workflows.
- Provide powerful search capabilities to quickly locate footage and related assets without the need to download files first.
- Reduce overall costs by eliminating the need for multiple expensive subscriptions and minimizing data transfer fees.
- Align with the company’s cloud-first strategy by leveraging fully managed cloud storage and workflows.
- Offer the potential for future AI-enhanced features that can support evolving media management needs.
Benefits
- Simplified, unified media management platform replacing multiple siloed tools
- Cost savings by consolidating licenses and reducing data transfer overhead
- Enhanced collaboration enabling faster project turnaround and cross-department workflows
- Improved search and accessibility, reducing time spent locating assets
- Scalable storage solution supporting large pilot and eventual broad rollout
- Seamless integration with Adobe Creative Suite for editing efficiency
- Cloud-first infrastructure aligning with institutional IT strategies
- Future-proofing media management with potential AI capabilities
Industry
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