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Higher Education Communications Streamlining Video Production Workflow
Company Situation
The company represents a university communications and marketing team responsible for producing visual content such as video and photo assets. Their team includes producers, asset managers, content creators, and student contributors, supporting various academic departments and marketing initiatives. The team handles a range of projects that require coordination between video production, marketing, social media, and academic stakeholders.
Existing Workflow
Currently, the team relies on an on-premise storage server (Promax) primarily used for media storage rather than fully leveraging its media asset management (MAM) capabilities. Their workflow includes using spreadsheets to track and cross-reference video projects and metadata, organizing files by date, department, and project title in a folder structure. Collaboration and project management are handled through Wrike, with video embedding via YouTube and review/approval through Wrike’s video collaboration tool, which functions similarly to Frame.io. Editing workflows involve Adobe Premiere, After Effects, and Lightroom for photo editing.
Issues with the Existing Workflow
The on-premise server is nearing end-of-life and lacks advanced MAM features, limiting workflow efficiency.
Remote work and off-site editing capabilities are inadequate, hindering collaboration with remote teams such as social media, marketing, and academic partners.
Searching within video files is cumbersome due to the absence of AI tagging or intelligent metadata; reliance on spreadsheets and folder hierarchies makes locating content slow and inefficient.
Wrike’s project management is not optimized for video workflows, requiring workarounds for video review and feedback.
Overall, the current system does not support streamlined collaboration or modern cloud-enabled workflows.
How Shade Would Change Their Workflow
Shade would replace or supplement the aging on-premise storage with an intelligent cloud NAS solution that integrates robust media asset management and workflow process improvements. Shade’s platform offers:
- Cloud-based storage accessible from anywhere, enabling seamless remote editing and collaboration.
- AI-powered tagging and intelligent search capabilities within video files, eliminating the need for manual spreadsheet tracking and enhancing findability of assets.
- Improved workflow integration that supports video-specific collaboration and review features, reducing reliance on workarounds.
- Scalability to support both full-time staff and part-time student contributors, streamlining asset management across the team.
Benefits
- Enhanced remote access and off-site editing capabilities for distributed teams.
- Increased efficiency through AI tagging and advanced search within video assets.
- Simplified collaboration between video production, marketing, and academic stakeholders.
- Reduction in manual metadata management and reliance on spreadsheets.
- Future-proofed media storage with cloud scalability and modern MAM features.
Want to see how Shade can improve your workflow?
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