Growing Marketing Team Optimizing Consumer Product Campaigns

The company is a rapidly growing marketing team within a mid-sized company focused on consumer products. The creative team comprises approximately 15 core members who collaborate closely on various creative assets such as video, photography, graphic design, and social media content. The team also involves additional secondary users who access assets occasionally. Given the company’s growth, the creative operations are expanding in both complexity and volume of digital assets.

Currently, the team stores and manages their digital creative assets primarily on Box.com. They also use a variety of other tools for creative collaboration and project management, including Frame.io for video review, Figma for design, Shopify for their website, Klaviyo for email marketing, and Google and Outlook for communication. Large video files are kept on external hard drives due to Box’s file size limitations, with only cut-down versions uploaded to Box. The asset library includes a significant amount of historical content dating back several years, encompassing high-resolution images for multiple products and seasons, as well as large print files.

- **Search and Accessibility Challenges:** As the team grew from just a couple of users to over a dozen active daily users, finding and accessing the right files became increasingly difficult. Institutional knowledge about file organization is uneven across the team, making it hard for some members to locate assets efficiently. - **File Size Limitations:** Box’s file size restrictions prevent uploading raw video files, forcing the videographer to maintain separate hard drives for originals and only upload smaller versions for sharing, which complicates version control and collaboration. - **Fragmented Toolset:** The team uses multiple tools across different stages of production and marketing, which creates silos and reduces workflow efficiency. - **Scalability Concerns:** With a growing volume of assets (including about 10 terabytes of raw video footage and extensive high-res images), the current setup is becoming increasingly cumbersome to manage and maintain.

Shade offers a centralized digital asset management (DAM) platform designed specifically for creative teams handling large volumes of diverse file types. By migrating their assets into Shade, the team would benefit from: - Improved searchability and metadata tagging, enabling all team members—regardless of technical skill—to quickly find the files they need. - Seamless handling of large file uploads, including raw video footage, removing the need to maintain separate hard drives and upload only lower-resolution cuts. - Enhanced collaboration features that integrate with existing creative tools, streamlining workflows from asset creation to distribution. - Scalable storage and organizational capabilities to accommodate the growing volume of creative content without loss of accessibility or performance.