Event Management Firm Handling Franchise Content

The company operates in the event management and franchise content creation industry, managing approximately 300 events annually with multiple chapters spread globally. Their team comprises an in-house group of around four people and an additional ten overseas collaborators who do not attend events in person. Their content ecosystem includes a vast amount of video and photo assets collected from hundreds of live events, distributed across numerous franchise locations.

The company currently collects content from different chapters and uploads it to cloud storage platforms such as Dropbox (30 terabytes) and iCloud (20 terabytes). About one-third of their events are recorded, generating roughly 100 pieces of content per year. The process involves retrieving raw footage from events, downloading it from cloud storage, manual review, editing, and finally distributing the finished content to chapter owners and members. Content editing is handled in-house and overseas by a distributed team. The company is also developing an AI tool to pre-cut and reduce content before it reaches the editing stage.

- Difficulty in aggregating and managing a large volume of content from multiple sources and locations. - Time-consuming manual downloading and review of content from Dropbox and iCloud, leading to duplication of storage and increased costs. - Challenges in quickly finding and tagging relevant people or moments within content, making personalized content creation for franchise owners cumbersome. - Complicated coordination between the in-house and overseas teams due to asynchronous workflows and lack of integrated management tools. - A fragmented content pool spread across multiple cloud services, hindering efficient content discovery and distribution.

Shade offers a unified content management platform that integrates with existing cloud drives, eliminating the need to download and duplicate files locally. The platform automatically tags and organizes assets using AI-generated metadata such as approval status, descriptions, shot types, and identifiable elements within videos (e.g., people, brands, locations). This metadata-driven search capability enables quick retrieval of specific content tailored to individual franchise owners or members, facilitating personalized video creation. Shade’s workspace and drive structure support organizing content by chapters or franchises, streamlining collaboration among distributed teams. This centralized solution reduces manual overhead in content handling and accelerates the distribution process without replacing the company’s existing editing team.