Energy Company Streamlining Multinational Creative Services

The company is a creative services lead at a large multinational energy company with operations in multiple countries. Their team includes three full-time designers and plans to add a couple of project managers. They manage creative production internally and have ambitions to increase video content creation significantly over the next few years.

Currently, the company stores all raw video footage and creative assets in a Google Cloud bucket. They rely on basic project management software (Wrike) for review and approval workflows, which offers limited video-specific capabilities. Their team frequently experiences uploading and downloading large video files, with minimal search or management capabilities for existing assets.

- Lack of an effective system to manage and search through terabytes of raw video files scattered across multiple locations - Inefficient uploading/downloading processes that slow down creative workflows - Basic review and approval tools that do not meet the needs of video projects - Potentially locked-down machines and security requirements complicate access to existing cloud storage - Challenges in consolidating assets currently siloed across various markets and agencies

Shade offers a cloud-based, scalable media management platform that integrates with existing cloud storage like Google Cloud. It enables the creative team to: - Directly access and skim through large raw video files without the need for full downloads - Search and reuse past assets easily, leveraging metadata and thumbnails - Streamline review and approval workflows with tools designed for video projects - Support a growing team with managed access and permissions, starting small and scaling as needed - Potentially consolidate dispersed assets into a centralized, secure repository This solution would reduce friction in accessing and managing media, improve collaboration, and future-proof the company’s creative production as they ramp up video content creation.