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Digital Media Company Consolidating Adobe Premiere Pro and Frame.io
Company Situation
The company operates within a large-scale digital media and content production environment, managing flagship social media channels for a global technology company. Their team is a recently restructured, in-house content studio that produces approximately 80% of creative work internally. The team includes multiple smaller groups unified through a reorganization, requiring new workflows and collaboration methodologies. They oversee a broad technology stack covering editing tools, storage solutions, and AI applications, with a focus on streamlining content production and distribution.
Existing Workflow
Currently, the team primarily uses Adobe Premiere Pro for video editing and relies on Frame.io for centralized project and file review. Google Drive serves as an additional storage platform, though it is widely disliked for this purpose. They maintain legacy hardware storage solutions that are difficult to access and not well integrated into their workflow. The team also evaluates various solutions on a cyclical basis, including Lucid Link and Iconik, to address storage, review, and digital asset management (DAM) needs.
Issues with the Existing Workflow
Fragmented toolset: Separate platforms for editing, review, storage, and asset management create inefficiencies.
Storage challenges: Disliked use of Google Drive and inaccessible legacy storage hardware pose accessibility and management problems.
Review and approval limitations: Current tools do not offer seamless commenting on timelines or easy access via simple links.
Contractual and budget constraints: Delays in adopting new tools like Lucid Link due to legal and contractual issues, combined with concerns over the ongoing cost of tools currently provided “for free” by the IT department.
Lack of unified solution: The team seeks a singular or integrated platform that replaces multiple tools including Frame.io, accommodating review, editing, DAM, and archiving in one place.
Data sovereignty and security: Preference for storing assets within their own AWS environment to maintain control and simplify management.
How Shade Would Change Their Workflow
Shade offers a unified platform that consolidates editing, review, storage, and digital asset management under one roof. This eliminates the need for multiple disconnected tools, streamlining workflows and improving collaboration across teams. Shade’s solution supports easy review and approval processes with timeline commenting and simple link-based access, enhancing productivity for content creators and stakeholders alike. The platform integrates with AWS, enabling assets to live securely within the company’s own cloud environment. Shade also facilitates smooth data migration from legacy systems, ensuring uninterrupted workflow transition. By providing a comprehensive, scalable, and secure environment, Shade empowers the company to retire outdated storage solutions, reduce tool sprawl, and optimize their content production lifecycle.
Benefits
- Unified platform combining editing, review, storage, and DAM
- Simplified and streamlined review and approval processes with timeline commenting
- Easy access to workflows via shareable links with robust access controls
- Migration support from legacy storage systems to a modern cloud environment
- Enhanced security and control with AWS-backed storage in company-owned space
- Reduction in tool sprawl and related operational overhead
- Future-proofing against rising costs and contractual uncertainties for third-party tools
- Improved collaboration across newly formed, cross-functional teams
Technologies Used
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