Back to Workflows
Creative Team Streamlining Content Collaboration with Google Drive and SharePoint
Company Situation
The company is a creative team within a mid-sized consumer beauty brand, recently onboarding new creative leadership. The team primarily handles design and editorial content creation within the skincare and beauty sector. They are navigating the challenges of integrating new team members and streamlining creative workflows in a fast-moving environment.
Existing Workflow
Currently, the team stores and manages their creative assets primarily on Google Drive. They rely on this platform for file storage, access, and collaboration. Some team members have experience with other platforms like SharePoint and Box, which offer more traditional server-like experiences and quicker file access. However, the company’s current workflow involves juggling multiple tools for storage, search, review, and archiving, with no single platform addressing all these needs cohesively.
Issues with the Existing Workflow
Poor searchability and organization: New team members struggle to locate files due to inconsistent organizational practices.
Slow file access: Opening and previewing large design files such as PSDs on Google Drive is time-consuming and frustrating.
Fragmented toolset: The team uses multiple separate tools to cover storage, metadata tagging, review, and archiving, adding complexity and inefficiency.
Onboarding challenges: New creatives find it difficult to get up to speed quickly because of the lack of intuitive file structure and slow workflows.
How Shade Would Change Their Workflow
Shade consolidates multiple creative workflow tools into a single platform by combining cloud storage, advanced metadata tagging, AI-powered search, and collaboration features. This makes it easier for creative teams to store, find, and work on their assets seamlessly. Shade’s platform simplifies data migration, with the Shade team handling the transfer from existing systems over a weekend, minimizing downtime. The solution also offers fast file access and efficient review and approval processes, eliminating the need for a patchwork of different tools.
Benefits
- Centralized platform replacing 3-4 disparate tools
- AI-enhanced metadata and search improve content discoverability
- Faster file loading and previewing for large design files
- Streamlined review and approval workflows within the same system
- Smooth data migration handled by Shade’s team
- Intuitive and organized asset management, aiding rapid onboarding
- Reduced operational inefficiencies and increased creative productivity