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Creative Services Company Integrating Brandwatch and DAM Systems
Company Situation
The company is the head of a sizable creative team within a large-scale enterprise operating in the creative services industry. Their team comprises approximately 15 to 20 members distributed across multiple locations, including remote contributors spread over various states. The company itself is a billion-dollar organization investing strategically in improving and streamlining creative workflows.
Existing Workflow
The creative team currently relies on several disparate tools to manage their content and review processes. They use a video server platform for footage storage and sharing, and another tool for brand monitoring. Team members access these tools both remotely and onsite. However, remote access sometimes results in latency or buffering issues, impacting productivity. Moreover, the team toggles between multiple platforms to manage digital asset management (DAM), storage, and review/approval workflows.
Issues with the Existing Workflow
Fragmented toolset requiring users to switch between different platforms for storage, review, and brand monitoring
Latency and access issues for remote team members when using the video server, leading to workflow inefficiencies
Complex review and approval process that is cumbersome and time-consuming
Need for faster, more seamless integration of tools to improve productivity and collaboration
Pressure to allocate budget quickly to implement a better solution before the fiscal year-end
How Shade Would Change Their Workflow
Shade offers an integrated platform that consolidates DAM, storage, and review/approval functionalities into a single seamless solution. By replacing the existing fragmented toolset with Shade, the company’s creative team can:
- Access all digital assets from one centralized location with no latency issues, improving remote user experience
- Streamline the review and approval process with intuitive tools that surpass existing solutions in speed and usability
- Enhance collaboration across distributed teams by providing easy sharing and commenting features
- Simplify brand monitoring and asset management through one platform, eliminating toggling between multiple services
Benefits
- Unified platform combining DAM, storage, and review/approval workflows
- Dramatically reduced latency and buffering for remote access
- Faster, more efficient review and approval cycles
- Improved team collaboration and communication
- Better budget utilization by consolidating multiple tools into one solution
- Scalability to support a large creative team with distributed locations