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Creative Agency Scaling Editors with Frame.io and LucidLink
Company Situation
This company operates within the creative production industry, rapidly scaling their team to include multiple editors and collaborating with external agencies. Managing growing volumes of video content, they are in a phase of rebranding and looking to optimize content repurposing for social media and other channels. Their setup includes in-house editors and contractors working remotely, requiring seamless collaboration and media management at scale.
Existing Workflow
Currently, the company uses a patchwork of tools including Frame.io for active project storage, Dropbox and Google Drive for file sharing, NAS drives and hard drives for cold storage, and LucidLink for remote editing workflows. They juggle multiple platforms for storage, review and approval, and archiving, leading to fragmented media management across systems.
Issues with the Existing Workflow
Multiple siloed tools create bottlenecks and complexity in workflows.
Storage limits (e.g., hitting 2TB max on Frame.io) cause constraints on active project files.
Cold storage management is cumbersome, relying on physical hard drives and NAS systems that are growing rapidly (around 30TB), with limited ability to easily search or repurpose archived content.
Difficulty in implementing standardized SOPs due to lack of seamless and integrated media management.
Challenges in content repurposing and staying active on social media due to disorganized archives and poor search capabilities.
How Shade Would Change Their Workflow
Shade offers an all-in-one platform that consolidates storage, remote editing, review and approval, and archiving into a single seamless solution. It replaces the fragmented tools with one intuitive interface designed specifically for media teams and creators. Shade’s AI-powered search and auto-tagging capabilities enable efficient discovery and repurposing of archived content, even within cold storage libraries. This empowers the company to scale their editing teams and collaborate with external agencies under streamlined SOPs, while reducing storage headaches and costs.
Benefits
- Unified platform combining storage, editing, review, and archiving workflows.
- Scalable active storage with support for efficient offloading and management.
- Massive cold storage capacity with easy access and AI-driven search for repurposing content.
- Intuitive interface that accelerates onboarding and team adoption.
- Reduced dependency on multiple siloed tools and physical drives.
- Significant time savings in content discovery and workflow bottlenecks.
- Cost-effective pricing designed for creators by creators.
Technologies Used
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