Creative Agency Managing Multiple Brand Accounts

The company is a growing creative agency managing multiple brand accounts simultaneously. Their team consists of a mix of full-time and part-time designers, creative strategists, and editors. They service approximately 20 different companies, requiring streamlined processes to handle diverse creative projects across multiple brands while maintaining strict separation of company assets and workflows.

Currently, the agency relies heavily on Google Drive for file storage, with briefs created in a combination of Asana and Google Slides. Assets are linked within these briefs, and the review process is primarily done using a separate tool, Frame. This setup results in multiple platforms being used throughout the creative process—from ideation to production and review.

- File storage is messy and difficult to navigate, leading to lost or hard-to-find assets. - The use of multiple platforms (Google Drive, Asana, Frame) causes inefficiencies and complicates the workflow. - Editors frequently face frustration due to constant downloading and uploading of files, especially when team members leave or transition. - Lack of centralized control increases the risk of mismanagement or accidental cross-access between different company brands. - The overall process is time-consuming and prone to bottlenecks, impacting productivity and timely delivery.

Shade would centralize the agency’s creative asset management and review process within a single platform. By creating separate workspaces or drives for each company brand, Shade ensures segregation and confidentiality of assets while allowing seamless collaboration within teams. The platform’s integrated review tools would replace external systems like Frame, consolidating feedback and approvals in one place. Shade’s streamlined file management would eliminate the need for constant downloading and uploading, simplifying handovers between editors and reducing the risk of lost files.