Back to Workflows
Creative Agency Delivering High-Volume Video and Graphic Content
Company Situation
The company is a mid-sized creative agency specializing in video editing and graphic design. Their team handles high-volume content production, delivering approximately 700 to 800 videos per month. The team includes operations leadership and project management roles, focusing on maintaining a consistent and efficient workflow to manage their large-scale video output.
Existing Workflow
Currently, the agency uses a combination of Frame.io for video review and LucidLink for mounting and editing media files directly on local systems. Notion serves as their project management and communication platform. The workflow involves downloading video files locally for editing, then uploading the finished content back to Frame.io for company review. LucidLink recently replaced part of the offline download process by allowing direct editing from mounted drives, but Frame.io remains the primary platform for company-facing review and feedback.
Issues with the Existing Workflow
The agency experiences several pain points with their current setup:
Double handling of large video files: Even with LucidLink, videos must be uploaded again to Frame.io for review, causing redundant data transfers of large files (e.g., 40GB podcasts), which slows down the process.
Workflow delays: The download-upload cycle adds unnecessary time, affecting turnaround and efficiency.
Fragmented tool usage: Using multiple platforms requires context switching and managing separate licenses and storage, increasing operational complexity and costs.
Limited metadata and search capabilities: The team is interested in AI-powered metadata tagging and search but lacks sufficient tools to organize and retrieve media assets efficiently.
How Shade Would Change Their Workflow
Shade consolidates the functionalities of LucidLink and Frame.io into a single native desktop application with an integrated web interface for company feedback. This unification would:
- Eliminate the need for redundant uploads by providing a seamless, cloud-mounted editing environment that directly supports company review workflows.
- Streamline operations by reducing tool switching, storage duplication, and license management overhead.
- Introduce AI-powered metadata tagging and search features, enabling faster, smarter media organization and retrieval.
- Support immediate implementation given the company’s month-to-month existing contracts, facilitating a quick transition without workflow disruption.
Benefits
- Single platform replacing multiple tools for editing, review, and feedback
- Reduced file handling and transfer times, accelerating content delivery
- Lower operational costs by consolidating storage and license fees
- Enhanced media management via AI-driven metadata and search capabilities
- Improved team collaboration with integrated communication and project management features
Want to see how Shade can improve your workflow?
Book a Demo