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CPG Brand Streamlining Creative Operations with Google Drive and Frame.io
Company Situation
The company operates within the fast-growing consumer packaged goods (CPG) sector, focusing on food products with a strong regional presence and imminent national expansion. Their creative operations team is in its early stages, with plans to build an in-house creative group while currently relying heavily on external agencies and vendors. The team is relatively small, with about 10 users involved in content creation, and the company is preparing to scale its creative production significantly.
Existing Workflow
Currently, the company’s digital assets and creative files are scattered across Google Drive, lacking a centralized system. Creative production and feedback cycles involve sharing edit links through third-party platforms like Frame.io, but all working files remain with external agencies, leaving the company without ownership or a unified repository. There is minimal in-house video editing underway, and raw footage storage needs are low, but content generation continues steadily. The team uses Google Drive for storage, with a large allocated capacity but very low actual utilization.
Issues with the Existing Workflow
Lack of centralized digital asset management (DAM) leads to scattered files and inefficient workflows.
Dependency on external platforms such as Frame.io for feedback creates fragmented collaboration and no consolidated ownership of creative assets.
Absence of an in-house editing workflow limits control over content production.
Difficulty managing multiple external vendors and agencies without a unified system.
Current storage solutions do not optimize ease of use or streamline access for creative teams.
How Shade Would Change Their Workflow
Shade offers a centralized digital asset management platform designed specifically for creative teams. It would consolidate all digital assets, including files received from external vendors and internal creators, into a single repository. Shade also promises integration capabilities that can replace existing tools like LucidLink and Frame.io, providing a more streamlined system for managing assets and feedback. As the company builds out its in-house creative operations and begins editing workflows, Shade will support scalable storage, organization, and collaborative review features, eliminating the current fragmented approach and giving the company full ownership and control over their creative content.
Benefits
- Centralized repository for all creative assets, simplifying search and retrieval.
- Improved collaboration with external agencies through direct asset sharing and feedback within one platform.
- Enhanced control and ownership of working files and final content.
- Scalable storage aligned with growing creative production needs.
- Streamlined workflows reducing dependence on multiple disconnected tools.
Technologies Used
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