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Corporate Video Team Supporting Multiple Departments
Company Situation
The company operates an in-house video production team within a large corporate environment, servicing multiple internal departments such as marketing and product teams, as well as external stakeholders. Their team size fluctuates between two and five members depending on project load. The company is a sizable enterprise with approximately 10,000 employees, requiring scalable and efficient multimedia workflows to support various video content needs including customer videos, product launches, and trade show materials.
Existing Workflow
The team primarily uses on-premise storage with a 96-terabyte server and employs Adobe Premiere Pro for editing, supplemented by DaVinci Resolve for advanced fixes. They currently back up their projects to a Wasabi cloud service but have experienced significant issues with the backup process, which has ceased functioning properly. Projects are ingested using ShotPut for copying files to the necessary locations. For remote work, editors must manually copy whole projects to local desktops or use proxies to work remotely, often relying on slow VPN connections to access on-prem storage. Their archiving involves offloading projects to LTO tape after a certain retention period.
For review and approval, they utilize Frame.io, integrated as part of their Adobe enterprise subscription, to gather internal and external feedback on video drafts.
Issues with the Existing Workflow
The Wasabi cloud backup is unreliable and currently non-functional, leading to inadequate offsite protection for critical media assets.
Remote editing workflows are cumbersome, requiring full project copies or creation of proxies, causing delays and inefficiencies. VPN use slows down remote access significantly.
The workflow depends on multiple disparate tools: on-prem storage, cloud backup, ShotPut for ingest, Frame.io for review, and manual tape archiving, complicating management and increasing operational overhead.
Lack of automation in backup and archiving tasks leads to manual effort and potential risk of data loss.
The file transfer and collaborative review process are fragmented, impacting creative agility especially when working across locations.
How Shade Would Change Their Workflow
Shade offers a consolidated creative workflow platform that integrates file storage, backup, review, and archiving into a single seamless solution. By replacing the patchwork of tools with Shade’s unified software, the company would:
- Automate backup and archiving processes, eliminating manual intervention and increasing reliability.
- Enable direct remote access to projects without the need for full local copies or proxy workflows, improving efficiency for editors working offsite or on the road.
- Consolidate storage, file sharing, and review/approval into one platform, simplifying collaboration between internal teams and external stakeholders.
- Reduce dependency on slow VPN connections by providing efficient cloud-based access to high-resolution media files.
- Streamline the creative feedback loop by integrating review tools within the same environment used for editing and storage.
Benefits
- Reliable, automated cloud backup and archiving safeguarding valuable media assets
- Faster, frictionless remote editing eliminating proxy creation and local file duplication
- Simplified toolset reducing license and management costs
- Enhanced collaboration through integrated review and approval workflows
- Reduced IT overhead with a unified, scalable platform tailored for media production needs