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Corporate Video Producing Internal Marketing Content
Company Situation
The company operates an internal video studio within a larger corporation, producing a wide range of video content including product overviews, demos, and branded short-form documentaries. Their creative team is distributed globally, with members located across multiple offices and countries, including editors, motion graphics artists, and 3D specialists. The team has grown from a small, local group into a multi-location operation requiring seamless collaboration across time zones.
Existing Workflow
Their current workflow centers around Adobe Premiere for editing, supported by Frame.io for review and approval. They also use Microsoft SharePoint for file storage and sharing but quickly encountered storage limitations with video content. To work around this, they rely on RAID storage accessible via remote PCs, and file sharing through Google Drive and WeTransfer when collaborating with external local film crews producing global customer stories. This approach involves a lot of manual uploading, downloading, unzipping, and syncing of large video files between disparate platforms.
Issues with the Existing Workflow
SharePoint storage limitations make it impractical for large video files.
Remote access to RAID storage causes contention issues with multiple users trying to access the same files simultaneously.
Reliance on multiple disconnected tools (Frame.io, SharePoint, Google Drive, WeTransfer, remote PCs) creates a fragmented workflow.
Upload/download cycles increase turnaround time and introduce risks of version control issues.
Coordination with outsourced local film crews is inefficient due to cumbersome file transfer and management processes.
The distributed global team experiences challenges in seamless collaboration and asset sharing, impacting productivity.
How Shade Would Change Their Workflow
Shade offers a unified platform that consolidates file storage, review and approval, and collaboration into a single application. It eliminates the need for multiple point solutions by integrating the various workflows currently fragmented across different platforms. Shade’s technology enables high-performance remote access to large media files without the latency or contention problems associated with RAID or SharePoint. The platform supports external collaborators, such as local film crews, allowing them to upload footage directly into the system without incurring additional costs or complicated processes. This creates a streamlined, scalable workflow ideal for a globally distributed creative team, reducing time spent on file management and increasing efficiency in review cycles.
Benefits
- Single platform for storage, review, collaboration, and asset management.
- Eliminates upload/download bottlenecks through high-performance remote access.
- Simplifies working with external vendors and local film crews with direct, cost-effective upload capabilities.
- Improved version control and streamlined review/approval processes integrated within the platform.
- Scales easily with a distributed global team, supporting diverse workflows and locations.
- Reduces dependency on multiple expensive point solutions, lowering overall costs.
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