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Consumer Packaged Goods Company Consolidating LucidLink and Frame.io
Company Situation
The company operates an internal media team within the consumer packaged goods (CPG) sector, handling video production for brands in skincare, makeup, and food categories. Their team manages a growing volume of digital assets, including large video files and project files, supporting both creative workflows and company-facing deliverables.
Existing Workflow
Currently, the team relies on a combination of LucidLink for cloud-based drive streaming and Frame.io for video review and collaboration. They also use Dropbox to share scripts, low-resolution proofs, and company links. LucidLink serves as the primary storage and streaming solution, enabling editors to work on large files without downloading them fully. Frame.io is used for annotation and company feedback, although the team is on a non-enterprise plan that limits API access and automation capabilities.
Issues with the Existing Workflow
High Cost: The company is concerned about rising costs with LucidLink and Frame.io, especially as asset volume grows.
Limited API and Automation: Frame.io’s version 4 API is only available on enterprise plans, restricting notifications, status updates, and integration with tools like Slack. There is no clear roadmap or ETA for these features to be available on lower tiers.
Fragmented Platforms: The need to use multiple platforms (LucidLink, Frame.io, Dropbox) adds complexity and inefficiency to the workflow.
Drive Mounting and Cache Management: While LucidLink provides seamless drive mounting and chunked streaming, the company is cautious about cache sizes and workflow interruptions.
How Shade Would Change Their Workflow
Shade offers a unified platform that combines cloud-based video asset storage, streaming, and review capabilities in one system. It uses chunked file streaming similar to LucidLink, allowing editors to work on large project files without full downloads, with configurable local cache sizes to optimize performance. Shade supports mounting drives through a simple web interface and provides a searchable web app to quickly find specific footage. The platform also offers public-facing links for easy sharing, addressing the company’s need for external proofs and company access without relying on Dropbox. Shade uses Wasabi for backend storage, offering global redundancy, AES-256 encryption, and 30-day recovery after deletion to safeguard assets.
Benefits
- Cost Efficiency: Combines storage and review into a single platform, reducing the need to pay for multiple expensive services.
- Improved Automation: Supports integrations and notifications that are currently limited in Frame.io’s non-enterprise plans.
- Streamlined Workflow: Eliminates platform switching by providing an all-in-one solution for asset management, review, and sharing.
- User-Friendly Drive Mounting: Easy-to-use web interface for mounting drives, suitable for non-technical editors.
- Robust Security and Redundancy: Uses AES-256 encryption and global redundant storage with Wasabi, plus recovery options to protect against accidental deletions.
- Searchable Asset Library: Enables quick searching of footage directly within the platform, enhancing efficiency in finding specific clips.
Want to see how Shade can improve your workflow?
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