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Consumer Health Company Consolidating Frame.io and Lucid Link
Company Situation
The company operates within the consumer health and wellness sector, managing multiple supplement brands under a single umbrella. Their marketing and video production team has grown rapidly, now comprising around 20 members. The team includes marketers and video editors who handle content creation, review, and distribution across diverse markets, including both the US and UK.
Existing Workflow
The video production team currently relies on a combination of specialized tools to manage their media and creative workflows. They primarily use Lucid Link for cloud storage and downloading media assets, Frame.io for video review and approval, and Google Drive as a backup repository and for broader team access. User-generated content and external submissions are uploaded to Google Drive, then ingested by video editors into Lucid Link for editing. Completed edits are uploaded to Frame.io for review by marketing and other stakeholders before final assets are distributed to media buyers. A monthly sync to Google Drive serves as a backup for all media.
Issues with the Existing Workflow
While effective, the current multi-tool approach creates workflow inefficiencies and additional manual steps, such as transferring assets between platforms (Lucid Link to Frame.io to Google Drive). This fragmentation results in siloed media libraries, potential version control issues, and a lack of a centralized source of truth for all creative assets. The team also faces challenges ensuring that non-creative stakeholders can easily access and interact with media without disrupting the editing workflow. Additionally, the cost of maintaining multiple specialized tools contributes to high annual software expenses.
How Shade Would Change Their Workflow
Shade offers an integrated platform combining the core functionalities of Lucid Link, Frame.io, and additional media management features into a single system. By consolidating storage, editing, review, and approval workflows, Shade would eliminate the need for multiple point solutions. The platform aims to serve as a “system of record” for all media, providing a centralized source of truth where all stakeholders—from video editors to marketing and media buyers—can collaborate seamlessly. This unified approach would reduce manual asset transfers, simplify backups, and maintain contextual continuity across the creative lifecycle.
Benefits
- Streamlined media management with a single, centralized platform
- Reduced manual steps and asset transfers between tools
- Improved collaboration and transparency across creative and wider teams
- Cost savings by consolidating multiple software subscriptions
- Enhanced version control and contextual continuity for creative assets
- Scalable solution to support growing marketing and video production teams
Technologies Used
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