Consumer Goods Team Streamlining Creative Operations with Integrated Tools

The company is a rapidly growing consumer goods company with a dedicated marketing team comprising creative operations, graphic designers, project managers, social media managers, videographers, and marketing coordinators. Their team has expanded from a small core group to about 15 daily users deeply involved with creative assets, alongside a secondary tier that accesses files periodically. They manage a considerable volume of creative content that includes high-resolution photos and extensive video footage accumulated over multiple years and product seasons.

Currently, the team stores and shares their creative assets primarily using Box.com. Video files, especially raw footage nearing 10 terabytes, are maintained on physical hard drives (HDDs and SSDs) for faster editing, with only cut-down versions uploaded to Box due to file size limitations. Photos and other assets dating back several years are preserved on Box, without deletion, to maintain a comprehensive archive. The team also uses a variety of other tools including Figma for design, Frame.io for video collaboration, Shopify for their website, Klaviyo for email marketing, and Google/Outlook for general productivity.

As the company scaled, the asset management system became increasingly inefficient: - Searchability and file organization on Box.com have become challenging, especially for less technically or creatively experienced team members. - There is uneven institutional knowledge about file locations, creating bottlenecks when team members need to find the right assets quickly. - Box’s file size restrictions on their current plan limit the ability to upload and share large raw video files, forcing reliance on physical drives and fragmented workflows. - Collaboration across multiple creative roles is hindered by the lack of a centralized, easy-to-navigate platform.

Shade offers a streamlined Digital Asset Management (DAM) platform designed to unify storage, enhance searchability, and improve collaboration across diverse creative roles. By migrating their assets to Shade, the team could: - Centralize all creative files—photos, videos (including raw footage), and design assets—in one scalable, cloud-based system without restrictive file size limits. - Benefit from intuitive tagging, metadata, and smart search functions that reduce friction in locating assets, enabling all team members to access the right files independently. - Facilitate smoother cross-functional collaboration through a platform built for creative teams, integrating with existing design and video tools. - Preserve institutional knowledge in a shared environment, reducing reliance on individual know-how and improving onboarding for new team members.