Back to Workflows
Consumer Goods Firm Streamlining Collaboration with Cloud Tools
Company Situation
This company operates within the consumer goods sector with a growing presence in retail. Their marketing and creative teams are expanding, comprising several cross-functional groups including brand, retention, and performance marketing. The teams collaborate extensively on multimedia projects, including increasing in-house video production, requiring coordination across multiple departments and external partners.
Existing Workflow
Currently, the teams rely heavily on Google Drive for file storage and Slack channels for communication and file sharing. Video assets are managed partly through external platforms like Frame.io. File review and approval processes occur via these disparate tools, with teams often manually tracking updates and file versions. Collaboration and sharing happen through Slack, where files may be distributed across overlapping channels.
Issues with the Existing Workflow
Difficulty in tracking the latest asset versions due to multiple folders and nested structures in Google Drive.
Lack of a centralized system for review and approvals, causing potential miscommunication and delays.
Limited visibility across departments, with updates sometimes only reaching directly involved team members.
Inefficiencies stemming from reliance on individuals as gatekeepers for asset access, leading to bottlenecks.
Challenges in managing and streaming large video files internally, resulting in repetitive downloading and uploading.
Fragmented tools requiring teams to juggle multiple platforms, complicating search, access, and archival processes.
How Shade Would Change Their Workflow
Shade offers a unified platform designed to consolidate creative asset management, review, approval, and sharing into a single interface. By replacing fragmented tools, Shade would:
- Provide a centralized source of truth for all creative assets, improving visibility across teams.
- Enable streamlined review workflows with internal and external commenting, annotations, and version tracking.
- Allow seamless video streaming capabilities, reducing the need to download large files repeatedly.
- Facilitate self-service access where team members can independently find and use assets without bottlenecks.
- Simplify organization and archiving of assets with clear labeling of current vs. archived files.
- Foster better cross-departmental communication by making updates and approvals transparent and accessible.
Benefits
- Increased efficiency in asset management and reduced time spent searching for files.
- Improved collaboration and faster review and approval cycles.
- Enhanced visibility of asset status and version control across the organization.
- Reduced dependency on specific individuals for asset access.
- Streamlined video workflows with integrated streaming capabilities.
- Cleaner and more intuitive file organization, reducing clutter and confusion.
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo