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Consumer Goods Firm Scaling Video Production with Adobe and Azure
Company Situation
The company operates within the consumer goods sector, managing multiple brand divisions under one umbrella. Their video production efforts primarily focus on one main brand, while additional brands are in the process of scaling. The creative content team is very small, consisting of only two dedicated members responsible for video editing and content production.
Existing Workflow
Currently, the team stores their video footage and content assets across a combination of external drives, a NAS (Network Attached Storage) system located at a warehouse, and a cloud backup solution built on Azure. Despite these systems, much of the raw footage is physically stored on external drives, and remote access is challenging due to limited bandwidth and infrastructure. The team uses Adobe Creative Cloud (Premiere and Photoshop) for editing, Frame.io for review and approval, and ClickUp for project management. Communication primarily occurs over Slack.
Issues with the Existing Workflow
The company faces significant bottlenecks in the ingest process, particularly around organizing and tagging incoming footage with relevant metadata. This manual effort is time-consuming and slows down the overall workflow. The lack of refined and searchable metadata also limits visibility into content libraries for other internal teams such as advertising and social media. These teams frequently interrupt the video editors with requests for footage, disrupting their flow and causing inefficiencies. Remote work further complicates access to the NAS and footage, requiring physical visits to the warehouse or reliance on slow internet connections.
How Shade Would Change Their Workflow
Shade’s AI-powered platform would automate the ingestion and metadata tagging process, providing an initial layer of searchable tags that the editors can quickly review and fine-tune. This would drastically reduce the time spent manually organizing footage and improve content discoverability across teams. By enabling natural language search capabilities, other internal stakeholders could independently find the footage they need without interrupting the editing team. Shade’s cloud-native solution would also facilitate easier remote access to assets, eliminating the dependency on physical storage locations and slow VPN connections.
Benefits
- Significant reduction in time spent on footage ingestion and metadata tagging
- Enhanced visibility and searchability of video assets across departments
- Empowerment of marketing and social teams to self-serve content requests
- Minimized workflow interruptions and increased editor productivity
- Improved remote access to footage and content assets
- Streamlined collaboration through integration with existing tools and workflows
Technologies Used
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