Back to Workflows
Consumer Beauty Team Streamlining Content with Google Drive and SharePoint
Company Situation
The company is a creative team within the consumer beauty and skincare industry. The team includes roles such as a Creative Director and Art Director, both relatively new hires, working within a mid-sized organization that produces a significant volume of digital creative assets including design files and video content. Their operations require efficient management and collaboration on creative projects, involving multiple stakeholders and asset types.
Existing Workflow
Currently, the team relies heavily on Google Drive for file storage and sharing. Their creative assets, including large files such as PSDs and video footage, are stored and accessed through this platform. Team members also have experience with other storage and collaboration tools like SharePoint and Box, but have primarily been using Google Drive for their current projects. Organizational methods vary between team members, leading to inconsistent file structures and difficulty in locating specific files.
Issues with the Existing Workflow
Poor Searchability: New team members find it challenging to locate files due to inconsistent folder structures and tagging practices.
Slow Load Times: Large files such as PSDs and videos take a long time to load or preview, hindering productivity.
Fragmented Toolset: The team currently uses multiple separate tools to manage storage, metadata, collaboration, and archiving, which complicates workflows and increases overhead.
Onboarding Difficulties: New hires struggle to get up to speed quickly because the current system lacks intuitive organization and metadata-driven search.
Limited Metadata Usage: The existing platform does not leverage AI or automated tagging, requiring manual effort to organize and find assets.
How Shade Would Change Their Workflow
Shade offers a consolidated, cloud-based digital asset management platform that replaces multiple tools currently in use. Its key features include:
- Centralized Cloud Storage: A single platform to store all creative assets, including large video and design files, accessible with fast load times and reliable performance.
- AI-Powered Metadata and Tagging: Automated tagging of assets at upload using AI, enabling rich metadata creation without manual input.
- Advanced Search and Filtering: Dynamic filtering and saved views based on metadata tags, allowing users to quickly find relevant files by shot type, product, or other customizable criteria.
- Simplified Collaboration: Built-in tools for review and approval, reducing reliance on external applications.
- Data Migration Support: Shade handles the migration of existing data, minimizing downtime and onboarding friction.
This streamlined approach simplifies the tech stack, improves team efficiency, and enhances the asset discovery experience, especially for new team members.
Benefits
- Faster and more intuitive file search and retrieval
- Reduced lag and wait times when accessing large creative files
- Consolidation of multiple tools into one platform, reducing complexity and costs
- Enhanced collaboration with integrated review and approval workflows
- Automated metadata tagging that saves time and improves organization
- Easier onboarding for new team members with a more structured and searchable asset library
- Professional support for seamless migration from legacy systems