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Commercial Video Managing Brand Storytelling Projects
Company Situation
The company operates within the commercial video production industry, focusing on brand storytelling and various large-scale projects. Their team manages extensive media assets, totaling around half a petabyte stored on an internal server. Work is performed directly on local machines or external SSDs, with finalized projects archived on the main server. Company revisions and sporadic access to archived assets occur but are relatively infrequent.
Existing Workflow
The company currently uses a combination of local and server-based storage solutions. Active work is done on local machines or external SSDs, with completed projects archived on a central server. For company revisions and smaller projects, they primarily use Frame.io for review and approval workflows. Large data transfers (projects over 1 TB) involve physically shipping drives, while smaller projects are uploaded to Frame.io. They also considered or used tools that map and index hard drives via AI for asset searching but rely heavily on multiple disconnected solutions for storage, asset management, and review.
Issues with the Existing Workflow
Fragmented toolset requiring multiple platforms for storage, metadata tagging, and review, leading to inefficiencies.
Time-consuming uploads and downloads between different tools to manage various parts of the workflow.
High costs associated with Frame.io subscription (approximately $2,800 per year).
Limited integration between asset storage, organization, and company review, resulting in duplicated efforts and potential data silos.
Occasional company needs to access archived footage result in cumbersome processes.
How Shade Would Change Their Workflow
Shade consolidates multiple tools into a single platform, replacing the company’s fragmented tech stack. It provides a cloud NAS experience, allowing users to mount footage as if it were on a local drive without downloading files. Shade integrates intelligent AI-powered metadata tagging at ingestion, making assets instantly searchable and organized without manual input. Review and approval workflows are built directly into the platform, eliminating the need for separate tools like Frame.io. This unified approach means the company uploads footage once, accesses and works on it seamlessly, and handles reviews and company collaboration all within Shade.
Benefits
- Single-source-of-truth platform replacing multiple tools (storage, asset management, review).
- Eliminates redundant uploads/downloads, saving time and reducing workflow complexity.
- AI-powered automatic metadata tagging for improved search and organization.
- Cloud NAS functionality enables immediate access to large files without local storage constraints.
- Built-in review and approval tools streamline company collaboration.
- Potential cost savings by consolidating subscriptions and reducing tool sprawl.
Technologies Used
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