Back to Workflows
Broadcast Media Streamlining Collaboration with Massive and Frame.io
Company Situation
The company operates in the live events and broadcast media industry, supporting large-scale projects such as music festivals, televised award shows, and sporting events. Their team frequently collaborates with multiple creative agencies and production groups, managing a complex ecosystem of video and graphic assets across diverse events and broadcasts.
Existing Workflow
Currently, the company relies on a combination of Massive for portal-based file transfer and Frame.io for storage, review, and approval processes. Files are uploaded by multiple teams into Massive, then transferred to Frame.io for review and collaboration. Dropbox is used as a legacy solution but is deemed insufficient for media workflows. File naming conventions and versioning are critical, as multiple iterations of media files pass through stages like editing, color grading, mixing, and final delivery.
Issues with the Existing Workflow
Inefficient file transfer: Using Massive incurs bandwidth charges especially on egress/download, and the process feels clunky and slow.
File name management challenges: Incorrect or inconsistent file naming disrupts automated versioning and requires manual intervention, which consumes significant time and resources.
Lack of workflow transparency: There is no clear, centralized way to track the current status or stage of media files (e.g., editing, coloring, mixing), leading to confusion and duplication of effort.
Fragmented tools: The company uses multiple platforms to handle different parts of the workflow, causing inefficiencies and added complexity.
Manual asset tracking: Following asset iterations through post-production requires full-time attention, slowing down overall project progress.
How Shade Would Change Their Workflow
Shade offers a unified platform that optimizes file transfer speeds—up to twice as fast as Frame.io—reducing time and bandwidth costs. With Shade’s centralized asset management and workflow features, the company can implement a check-in/check-out system for media files that clearly tracks their post-production status across teams. This reduces reliance on file naming conventions to manage versions and progress, eliminating much of the manual tracking burden. The platform’s heads-up display would provide a visual overview of each asset’s stage, improving collaboration and transparency. By consolidating transfer, storage, review, and workflow management in one suite, Shade streamlines the entire media asset lifecycle.
Benefits
- Faster and more cost-effective file transfers with optimized upload and download speeds
- Centralized tracking of asset status across post-production workflows
- Elimination of manual file name and version management errors
- Improved collaboration and visibility for multiple creative teams
- Reduced administrative workload, enabling teams to focus on creative tasks
- Consolidation of tools, reducing complexity and improving efficiency
Industry
Want to see how Shade can improve your workflow?
Book a Demo