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Apparel Retailer Streamlining Creative Asset Management and Distribution
Company Situation
The company operates within the apparel and retail sector, managing a creative production team responsible for generating and distributing visual assets across multiple marketing channels. Their team includes production managers, creative directors, IT operations, and marketing leadership, all collaborating closely to support ongoing seasonal campaigns and product launches. The team handles large volumes of high-resolution imagery and creative files, requiring robust asset management and seamless collaboration.
Existing Workflow
Currently, the company relies on an on-premise physical server to store and manage their creative assets. The creative teams work predominantly within the office environment but require simultaneous access to files for collaboration. Their tech stack includes Adobe Creative Suite, photography software, Microsoft apps, Figma for design, Frame.io for review and approval, and Cloudinary as a CDN for web image delivery via Shopify.
Issues with the Existing Workflow
The company faces significant inefficiencies stemming from their legacy on-premises server setup:
Only one user can work on a file at a time, limiting true collaborative workflows.
Frequent file corruption occurs, causing rework and data loss risks.
Downloading and uploading large files is time-intensive, delaying production cycles.
The physical server setup lacks scalability and flexibility for remote or simultaneous multi-user editing.
The total stored data is about 75 terabytes, but active use is closer to 8-10 terabytes annually. The company needs a solution that supports active workflows without carrying unnecessary legacy data.
Existing DAM solutions like Cloudinary do not fully meet their digital asset management needs.
How Shade Would Change Their Workflow
Shade offers a cloud-based server solution designed to enable efficient, real-time collaboration across creative teams. By migrating from on-premises infrastructure to Shade’s platform, the company can:
- Support multiple users working concurrently on the same files without conflict or corruption.
- Reduce time spent on file transfers with cloud-optimized workflows.
- Scale storage dynamically based on active project needs, retaining only necessary assets and archiving legacy data effectively.
- Integrate seamlessly with existing creative tools such as Adobe Suite and Figma for a smoother workflow.
- Enhance remote accessibility while maintaining performance parity with in-office access.
Benefits
- Real-time multi-user collaboration on creative assets
- Elimination of file corruption and version conflicts
- Significant reduction in file transfer and wait times
- Dynamic, scalable cloud storage tailored to active project demands
- Seamless integration with existing creative and review tools
- Improved productivity and faster turnaround on marketing campaigns