The company operates within the nonprofit affordable housing sector, focusing on building homes, providing interest-free mortgages, and offering financial coaching to aspiring homeowners. Their communications team is small, consisting of just a few members who manage a diverse range of content aimed at multiple audiences—including homebuyers, volunteers, donors, sponsors, and advocates. Video content is a major component of their storytelling efforts, capturing stories from homebuyers and volunteers on build sites.
Existing Workflow
Currently, the team relies heavily on SharePoint for file storage and sharing across the organization. However, SharePoint’s limitations create challenges when working with large video files, particularly for editing purposes. To collaborate on video projects, team members frequently meet in person to physically exchange hard drives containing footage. This manual process is especially burdensome given the volume of content they handle—approximately one terabyte of footage annually, with expectations to double this amount due to an upcoming major documentary project.
Issues with the Existing Workflow
SharePoint does not support direct editing or efficient handling of large video files, leading to workflow inefficiencies.
Physical transfer of files via hard drives requires team members to meet in person, consuming valuable time and creating logistical hurdles.
The current setup is not scalable and risks breaking down with the anticipated increase in video content volume.
Collaboration is slowed, and project timelines could be compromised due to the cumbersome file-sharing process.
How Shade Would Change Their Workflow
Shade offers a cloud-based solution that enables seamless sharing, storage, and direct access to large video files without the need for physical transfer. By integrating Shade into their workflow, the communications team can:
- Upload and access footage remotely, eliminating the need for in-person file handoffs.
- Edit videos directly from Shade’s platform, streamlining collaboration and reducing time spent managing files.
- Scale their storage and sharing capabilities easily in line with growing project demands.
- Improve overall efficiency, enabling team members to focus more on content creation and storytelling rather than file logistics.
Benefits
Significant time savings by removing physical file transfer bottlenecks.
Enhanced collaboration with remote direct access to video content.
Scalable storage solution tailored to increasing content volumes.
Simplified workflow supporting large, complex projects like documentaries.
Reduced frustration and improved productivity for a small, busy communications team.