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Advertising Company Consolidating NAS storage and Google Drive
Company Situation
The company operates within the advertising agency sector with a strong focus on video production. Historically, their team has been fully in-house, working from a centralized office environment with direct access to a large-scale NAS storage system. Their video production workflow involves shooting on high-end cinema cameras and managing substantial volumes of raw footage. Recently, the company is pivoting towards a remote work model to expand their talent pool and enable collaboration with editors located abroad, signaling a need for a scalable and cloud-based video production infrastructure.
Existing Workflow
Currently, the team relies heavily on physical NAS storage connected via hardwired networks within the office. Footage is stored locally on their NAS with no cloud-based workflow in place. For file sharing and review, they use Google Drive and Frame IO, but these processes require manual uploading and syncing of large video files—often exceeding 100 gigabytes per file. Collaboration and review workflows are constrained to the office environment, with no remote access to the NAS, and editors cannot easily interact with raw footage or provide timely feedback using integrated tools.
Issues with the Existing Workflow
Lack of a cloud-native workflow limits remote collaboration and scalability.
Manual uploading of large footage files is time-consuming and cumbersome.
Reliance on multiple tools (Google Drive, Frame IO, NAS) creates inefficiencies and fragmented workflows.
No seamless way to stream footage directly into editing software from remote locations.
Difficulty in managing review and feedback cycles across internal and external teams.
Potential challenges scaling as the volume of video projects increases and remote collaboration intensifies.
How Shade Would Change Their Workflow
Shade offers a unified platform that integrates cloud storage, file management, and video review into a single solution optimized for video production teams. The company would be able to:
- Stream raw footage directly from the cloud into their NLE (Non-Linear Editing) software using Shade’s FS mount, eliminating the need for proxy generation or lengthy downloads.
- Replace multiple tools with Shade’s platform, consolidating storage, sharing, and review into one seamless environment.
- Enable remote work by providing editors and collaborators anywhere with secure access to footage and real-time feedback tools.
- Utilize a video player that supports scrubbing, timeline comments, and canvas annotations to enhance communication during review cycles.
- Simplify sharing with granular permissions and easy link publishing, improving collaboration with companies and external vendors.
Benefits
- Streamlined remote collaboration with integrated cloud-based video streaming and editing.
- Reduced time spent on uploading, downloading, and proxy generation.
- Consolidation of multiple tools into a single platform for storage, review, and sharing.
- Enhanced feedback process with in-video commenting and annotation features.
- Scalable infrastructure ready to support growth and increased video project volume.
- Improved company and vendor interaction through controlled sharing and notification features.
Technologies Used
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