Back to Workflows
Advertising Company Consolidating Frame IO and Adobe Suite
Company Situation
The company is a full-service advertising agency with a small, dedicated video production team of three people. Their work spans brand shoots, video production, and photography, often juggling multiple types of media assets simultaneously. They also support social media efforts and collaborate with design teams, aiming to integrate marketing, design, and video workflows more closely.
Existing Workflow
Currently, the video team relies heavily on external hard drives for storing and sharing footage, with an offsite server for cold storage. They use Adobe’s Frame IO for review and collaboration due to its integration with their Adobe suite, and Vimeo primarily for showcasing final work. The agency also uses HubSpot to house work samples for marketing purposes. However, the storage and collaboration solutions are siloed across on-premises drives, cloud platforms, and various disconnected tools. Their network infrastructure supports high-speed fiber optic ethernet, but asset management is fragmented and manual.
Issues with the Existing Workflow
Reliance on external drives causes inefficiency and delays, especially if a team member is unavailable.
Cold storage is cumbersome and difficult to access quickly.
Collaboration is hampered by siloed systems and lack of centralized asset visibility, causing lost time searching for footage.
Social media and design teams struggle to independently access video assets, increasing dependency on the video team.
Monthly cleanup and file management are time-consuming and detract from productivity.
Concerns about ransomware and security make bringing storage in-house appealing but challenging without a unified platform.
Existing tools like Frame IO are useful but lack integration with on-premises storage and broader asset management needs.
How Shade Would Change Their Workflow
Shade offers a unified digital asset management (DAM) platform that consolidates camera ingest, post-coloring, delivery, and review into a single seamless system. Its familiar interface—similar to Google Drive or Dropbox—enables the whole team to easily organize and access assets without switching between multiple platforms. Shade’s AI-powered natural language search allows team members to quickly find specific clips by describing content, eliminating time wasted digging through drives or servers. Collaborative features include timeline-based and canvas-based feedback with automated notifications, streamlining communication across video, design, and marketing teams. Shade supports hybrid on-premises and cloud workflows, enhancing security and giving the company the flexibility to bring storage in-house while maintaining cloud integration.
Benefits
- Centralized, easy-to-navigate asset repository accessible by all relevant teams.
- Significant time savings through AI-driven search and streamlined file discovery.
- Improved collaboration with in-platform commenting, notifications, and shareable review links.
- Enhanced integration between video, design, and marketing workflows, reducing silos.
- Hybrid cloud and on-premises storage options increase security and control.
- Reduced manual cleanup and file management efforts.
- Scalable solution supporting multi-format workflows including video, photography, and social media assets.
Want to see how Shade can improve your workflow?
Book a Demo