Adventure Tourism Group Streamlining Media with Dropbox and Cloudflare

The company operates within the adventure tourism and outdoor recreation industry, managing multiple related brands under one corporate umbrella. Their team includes a creative director overseeing media for all brands and an offshore social media manager. They engage in numerous high-profile collaborations, producing diverse content ranging from helicopter skiing to fishing expeditions, generating a high volume of media assets.

Currently, the company stores and manages all digital media assets on Dropbox. Media comes from both external production partners and internal sources. The team uses Dropbox as a central repository for storing assets and sharing them with the social media manager and other collaborators. Review and approval processes are minimal or handled via disconnected tools, with an intent to develop a more structured workflow.

- Dropbox is not optimized for heavy video and media workflows, leading to poor organization and inefficiency. - Media storage is cumbersome, with large volumes of assets creating storage and access challenges. - Lack of tagging and AI-driven asset categorization makes searching and repurposing content difficult. - Review and approval processes are fragmented, relying on multiple platforms or manual communication. - The current system does not scale well and lacks future-proofing as the company plans to expand internal production capabilities.

Shade offers an integrated media management platform designed specifically for video-heavy and collaborative workflows. By implementing Shade: - The company can consolidate storage, review, approval, and asset management into one platform. - AI-powered tagging and advanced search capabilities streamline locating and repurposing media assets. - The platform supports seamless collaboration across internal teams and external partners, including offshore social media managers. - Built-in review and approval workflows allow for clear checks and balances, improving content quality control. - Shade’s infrastructure scales with the company’s growth, supporting evolving media needs and the potential development of in-house production.